In 2021, I sent a dm to Jon, head designer and founder of Corner Store Goods. It was in response to a tweet he posted about needing an assistant. The rest is history.
Here's my most recent work with Corner Store Goods. In 2025, my work as a brand manager included: Creative direction, photo shoot production, marketing strategy, and content planning.
DURING THE SUMMER OF 2022, I WAS ABLE TO WORK THE HOMEGROWN CAMPAIGN WITH CORNER STORE GOODS & FOOTLOCKER AS CREATIVE DIRECTOR FOR THE CAMPAIGN. TASKS INCLUDED CURATING THE THEME, SCOUTING LOCATIONS, SELECTING MODELS, AND AIDING THE PHOTOGRAPHER TO HELP WITH THE OVERALL EXECUTION.
BELOW IS THE HOLIDAY COMMERCIAL FOR CORNER STORE GOODS "THE MAKINGS OF YOU" COLLECTION. ALONG WITH MAKING A CAMEO, I ALSO WORKED AS A PRODUCER ON SET FOR THE FILM.
ABOVE ARE SOME IMAGES FROM MY FIRST POP-UP SHOP WORKING WITH JON AND CORNER STORE GOODS. I WAS ABLE TO HELP PLAN AND ORGANIZE THE CLOTHING LAYOUT, AS WELL AS PLAN OUT AND SET UP DECOR.
FOLLOWING THE INITIAL RELEASE OF "THE MAKINGS OF YOU" COLLECTION I WAS ABLE TO PRODUCE MY OWN FILM SHOWING A GLIMPSE OF WHAT GOES INTO A CORNER STORE GOODS PHOTO SHOOT FOR MERCHANDISE.
TOOLS UTILISED: APPLE IPHONE, ADOBE PREMIER PRO, ADOBE PREMIERE RUSH